Protecting Your Treasures, Preserving Your Legacy
Born from real disaster experience, VaultTag provides insurance-ready documentation and estate planning tools to protect what matters most when disaster strikes.
"Your possessions represent both financial and emotional value. Our mission is to make sure they're protected and preserved for generations."
— Jackson White, Founder & CEO
Protecting Your Treasures, Preserving Your Legacy
Born from real disaster experience, VaultTag provides insurance-ready documentation and estate planning tools to protect what matters most when disaster strikes.
Our Mission
Empower families to protect their treasured possessions through proactive documentation, ensuring peace of mind for insurance claims and seamless estate planning.
Our Vision
A world where every family's treasures and stories are protected from loss, documented for insurance, and preserved for generations with complete peace of mind.
The People Behind VaultTag
We're a dedicated team of professionals passionate about helping families protect their treasures and preserve their stories for generations to come.
Jackson White
Chief Coffee Drinker (CEO/CTO)
Following the devastating Marshall Fire in December 2021, Jackson observed how difficult it was for impacted families to verify insurance claims and the heartbreak of losing priceless treasures. After a personal loss in 2023, he dedicated himself to creating a tool that connects families across generations by preserving the stories behind their most cherished possessions.
Kristine Katona
Head of Business Development/CMO
With over 15 years of expertise in luxury retail, Kristine is a seasoned leader in brand ambassadorship, brand activation, and customer experience. She has a proven track record of elevating brand presence, driving customer engagement, and delivering exceptional service. Her deep understanding of the luxury market allows her to craft compelling brand stories and foster meaningful client relationships that translate into long-term brand loyalty and business growth.
Our Advisory Board
VaultTag is guided by industry experts who bring decades of experience in user experience, insurance, and marketing.
David White
With over 30 years of business management experience and a passion for collecting artwork, jewelry, and experiences, David provides invaluable insights into the user perspective. His extensive experience has been instrumental in shaping VaultTag's feature set and business model.
Jim Smith
As a veteran insurance agent with more than 30 years in the industry, Jim brings deep understanding of both the business and psychology of insurance. His expertise has been crucial in developing effective sales channels and ensuring VaultTag delivers exactly what insurance companies need for claim verification.
Mark Lusky
An accomplished writer and marketing copywriter, Mark has been instrumental in sharing VaultTag's mission with a broader audience. His expertise in storytelling has directly influenced our tools that help users capture and preserve the narratives behind their treasured possessions.
Our Core Values
These principles guide everything we do at VaultTag, from product development to customer service.
Protection First
We believe your most precious possessions deserve comprehensive protection—not just digital security, but real-world protection through proper documentation, valuation, and estate planning.
Legacy Preservation
Beyond just documenting items, we help you preserve the stories and legacies that give your possessions meaning, creating an enduring connection between generations and ensuring nothing of value is lost.
Simplicity That Works
When disaster strikes, complexity creates confusion. We build intuitive tools that anyone can use, ensuring you can quickly document your possessions today and access what you need in critical moments.
Family Certainty
We eliminate the confusion, conflict, and stress that families often face during insurance claims and estate settlement by providing clear documentation and designation of your most valuable possessions.
The VaultTag Story
From disaster response to digital legacy protection, here's how our mission has evolved.
The Marshall Fire
The devastating Marshall Fire in Colorado destroyed over 1,000 homes. Jackson White witnessed firsthand how proper documentation determined whether families received fair insurance compensation for their lost treasures.
Treasure Tracker Founded
Jackson founded Treasure Tracker LLC with a mission to help families document and protect their most valuable possessions for both insurance claims and estate planning, ensuring nothing of value is ever truly lost.
Insurance & Estate Expertise
A three-member advisory board was established, bringing crucial expertise in insurance verification, estate planning, and marketing to ensure our platform would meet the real-world needs of families facing disaster or planning their legacies.
Protection Platform Launch
The first version of the app was released on iOS and Android, focusing on inventory management features specifically designed to support insurance claims with proper documentation and valuation.
Estate Planning Integration
A major update added estate planning capabilities, allowing users to designate heirs for specific items and generate official personal property memoranda that integrate with wills and estate planning documents.
VaultTag: Complete Protection
Treasure Tracker rebranded to VaultTag, reflecting our enhanced focus on providing comprehensive protection for both physical possessions and family legacies through integrated insurance documentation and estate planning tools.
Protect Your Treasures Before Disaster Strikes
Don't wait until it's too late. Get insurance-ready documentation and estate planning protection with our risk-free 14-day trial.
53% of insurance claims are delayed or denied due to insufficient documentation. Don't become a statistic.